The first MINISO store in Latvia opens it's first doors in shopping center Olimpia

The MINISO brand has been operating worldwide for 10 years, since 2013, more than 5,500 stores have been opened in 107 countries and 6 continents. The newly opened MINISO in Olimpia shopping center is one of the five brand stores in the Baltics and the first in Latvia. The basic principle of the MINISO strategy is high quality, which determines the company's decisions from design to the selection of raw materials. Most MINISO products are made from environmentally friendly and recyclable materials to reduce their impact on the environment. The MINISO store offers a wide range of everyday and household goods for the whole family, from toys of world-famous brands to various accessories and kitchen utensils, for those who visit s/m Olimpia.

"Brightness, quality and fun - these three words are used to describe MINISO products, which have been loved by the whole world for 10 years - from Paris to Sydney. We are especially happy that we can open the first "MINISO" store in Latvia right in the Olimpia shopping center. Everyone will find everything they need here, both young people and parents with children," says Sandra Svirčinskaite, executive director of MINISO.

"We are sure that the opening of the MINISO store will make the customer experience at “Olimpia” even more versatile. We appreciate that, upon entering the Latvian market, the first MINISO store is available directly in the Olimpia Shopping Center. The unique product range of MINISO will undoubtedly bring new breaths and complement our existing tenant offer, making Olimpia a modern shopping destination," comments Liene Apine, manager of the Olimpia shopping center, on the opening of the MINISO store.